This software has brought our students up-to-date in the technology world."īecker began researching visual merchandising products for the program before choosing Mockshop. "They can create and test concepts and floor plans virtually, without having to fold a single garment or disrupt any actual floor space. "Students can quickly and easily build interactive three-dimensional stores of any size, complete with fixtures, garments and graphics," she says. Julie Becker, assistant professor in the School of Technology Studies and director of EMU's Textiles Research and Training Institute, says it a snap to create complex animated store experiences with Mockshop.
Students in Eastern's Apparel, Textile and Merchandising program are doing the latter using Mockshop, a cutting-edge software program generously donated by Visual Retailing LLC, a U.K.-based visual merchandising company.
Or you could use a computerized, modeling tool to create a three-dimensional virtual retail layout, changing fixtures and merchandise with a simple mouse click. You could take photographs of physical mockups and spend endless hours adding and removing product images. Since you'll carry items by well-known designers, it's important to optimize your floor plan with the right fixtures and create enticing displays. Then, when they're happy with their layouts, they can send clear, visual & foolproof planograms direct to the shopfloor staff who can deliver them prefectly, and really drive those sales.Imagine you're creating a high-end retail clothing store. Of course, the ultimate benefit of Mockshop is that it enables visual merchandisers to do what they like doing best - create the kind of shopfloors that really sell.
And because it's all done from the PC or laptop, there's no heaving heavy fixtures around a mock-up shop. It's interactive software too, so visual merchandisers can be creative and experiement with different layouts as often as they like. They can add 3D fixtures and point of sale (POS) material, then fully merchandise their stores with hanging and folded garments - all using their mouse. Our software - Mockshop - allows visual merchandisers to build realistic 3D stores of any shape and size on the PCs in minutes.
Mockshop is used by over 200 high-profile brands, retailers and edcuational establishments in 28 countries throughout the world, and we have partners in every single continent. So, who are we? vrSoftware are the creators of Mockshop, the leading visual mercandising software for the fashion industry. Welcome to the inaugural post on the vrSoftware blog.
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